Who knew the ex-Dixons person would mess up Apple?

Anyone who has ever been inside a Dixons store will know those in charge of the company don’t understand how to produce a great customer exerperience.

So it’s hardly surprising that John Browett has made a big mistake in changing Apple’s retail strategy and reducing staff hours to boost the profit line. A mistake now being reversed.

“Browett’s decision reportedly came despite strongly-worded advice from Retail segment veterans that reducing personnel ahead of the annual Back-to-School promotion and the September introduction of the iPhone 5 could create a customer service catastrophe,” reads the report. “Browett disagreed with his staff, and said the chain needs to learn to run ‘leaner’ in all areas, even if the customer experience is compromised.”

Source: Apple boss tries to gut retail operation.

Posted:

Written by .

Random posts…

Long Shot 2012

The Long Shot 2012 film festival is October 26.

Posted: 1 August, 2012

My life in Rock

What if normal life was Rock Life?

Posted: 9 January, 2010

Speaking out, staying silent

Recently the way some people (mostly women) are subject to abuse and threats on Twitter has been put into public focus.

Posted: 13 August, 2013

A Crüe too Mötley

During a recent holiday I read ‘Mötley Crüe The Dirt’ (that's Motley Crue if your browser won't show umlauts).

Posted: 1 January, 2014

Search

Keeping in touch